Marketing
General Sources
For printed resources consult the printed guide: Market Research, available in Milner Library.
@ BRINT
Performing a search for marketing on the @BRINT site provides links to a variety of marketing resources.
About.com - Marketing
Links to a wide variety of marketing resources.
ClickZ Stats - Advertising
The site provides access to Web marketing data, information, and archived articles.
KnowThis.com - knowledge source for Marketing
A directory of online resources, originally created by two faculty members from West Chester University, and part of the World Wide Web Virtual Library.
LSU Libraries Webliography - Marketing
Provides many links to marketing sites.
MarketingProfs.com
Compiled by marketing professionals, the site offers articles, FAQs, and tutorials
focusing on the strategies and tactics that marketing firms use. Requires free
registration to access the tutorials.
MarketResearch.com
Marketing research firm offers for sale research reports from a variety of market research companies.
/MouseTracks/
Provides links to marketing lists and academic materials from various colleges and
universities.
ResearchInfo.com
Provides links to a variety of market research resources.
Yahoo: Marketing and Advertising Industry Information
Provides links to marketing resources.
Advertising
About.com -
Advertising
Links to a wide variety of resources on advertising.
AdAge.com Dataplace
Advertising Age site featuring the 100 Leading National Advertisers as well as many other lists and rankings. Required registration is free, but access to the data requires payment, with prices ranging from $3 to over $25.
Ad*Access
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents
images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
AdCracker
Provides guides to advertising techniques and a page of links to other resources.
AdFlip.com
Archive of classic print ads. Browsing the images is free, but special sections require registration and payment.
adforum.com
Advertising and agency news and directories; available in country editions or as a worldwide resource.
Advertising Quotes
The University of Texas Department of Advertising has arranged memorable sayings, humorous quips, and words of wisdom by subject. The source of each quote is given.
Advertising World
(University of Texas)
An indexed directory to the entire field of advertising, with each of 75 topics containing links to dozens of sites.
Campaigns
That Have Made a Difference
The Ad Council's collection of significant public service advertising campaigns since 1942.
Emergence of Advertising in
America: 1850-1920
A searchable, browseable collection of images of over 9,000 advertising items and publications dating from 1850 to 1920 is presented by the John W. Hartman Center for Sales, Advertising & Marketing History and Duke University's Digital Scriptorium. Chronicles the rise of consumer culture in America and the development of the advertising profession.
Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives
at the Library of Congress.
Part of the American Memory Project at the Library of Congress.
Frequently
Asked Advertising Questions
Questions and answers from the Federal Trade Commission concerning advertising.
IssueAds @
APPC
Annenberg Public Policy Center offers reports and data about issue advertising.
The Living
Room Candidate: Presidential Campaign Commercials 1952-2004
Clips and information provided by the American Museum of the Moving Image.
Present
at the Creation: The Marlboro Man
Page from National Public Radio outlining the history of the Marlboro man, with links to related resources.
Advertising Law & Ethics
Created by the University of Texas at Austin to supplement the Advertising Law site above.
Advertising Law
A collection of links maintained by the Emery University Law Library Electronic Reference Desk.
Advertising Law Resource Center
Links to a variety of resources for consumers and advertisers.
Internet Marketing
ClickZ News
Daily newsletter, formerly the Internet Advertising Report. Also available by e-mail subscription.
elab
The electronic commerce research laboratory, sponsored by Vanderbilt University provides research manuscripts and links to other sources of information about ecommerce.
A Framework for Global Electronic Commerce
A collection of reports by the President's Information Infrastructure Task Force detailing strategies to accelerate the growth of global commerce across the Internet.
Online Advertising Discussion List
ADASTRO Incorporated sponsors this online discussion group; registration is free. Also provides links to online resources.
Yahoo! - Economics: Electronic Commerce Policy
Yahoo! - Business and Economy: B2B - Electronic Commerce
Provide links to online resources.
Surveys and Survey Results
American Consumer Satisfaction Index
Developed by the National Quality Research Center at the University of Michigan Business School to provide a uniform national measure of consumer satisfaction, the ACSI evaluates 200 companies in 34 industry sectors from 1994 to the present.
American Public Opinion Index (Ref HM 261 .A463)
American Public Opinion Data (Mfiche HM 261 .A462)
The index covers nearly 200 polling organizations in annual topical volumes from 1981 through 2000. There is a data set for each year, arranged by polling source. Data includes sample size, methodology, and conclusions as well as responses.
The Gallup Organization
Provides the results of recent Gallup Poll surveys.
The Gallup Poll (Ref HN 90 .P8 G3)
An annual summary of the results of polls conducted by the Gallup Organization. See also the Gallup Poll Monthly
GVU's WWW User
Survey
Georgia Institute of Technology's Graphics, Visualization & Usability Center has administered ten online surveys of WWW users since January 1994. Available online are the summaries, graphical representation of survey results, and codebooks and datasets for each survey. Questions covered user demographics; Web use; and attitudes concerning privacy, censorship, security, information gathering, and purchasing behavior.
NUA Internet Surveys
Provides analysis and summaries of NUA Internet Surveys (and an archive of the surveys) and a subscription form for the weekly newsletter Internet Surveys, which details new Internet surveys.
Professional Associations
Ad Council
"A private, non-profit organization, the Council was founded in 1942 to rally support for the war effort." It still produces public service ads and campaigns today. Sample historic campaigns are illustrated, and research results presented.
American Marketing Association
Provides association news and resources for practitioners, teachers, and students.
The Direct Marketing Association
Esomar
The World Association of Opinion and Marketing Research Professionals.
International Advertising Association
Provides news and association information.
Marketing Research Association
Provides news, links to resources and career development information.
Profesional Associations and Institutes
List maintained by Tilberg University in the Netherlands provides links to dozens of organizations and institutes worldwide.
In addition, full-text articles in many marketing journals are available through such online databases and indexes as Academic Universe (Lexis-Nexis), ABI/INFORM, Business Source Elite, Electronic Collections Online, Periodical Abstracts, and WilsonSelect Plus.
Lists of journals available online to Illinois State University students, faculty, and staff are at Business and Economics: Marketing and Purchasing( 96 journals) and Business and Economics: Advertising and Public Relations (38 journals).
