MKT 333 - Integrated Marketing Communication

Related Library Guide:  Advertising Management - a guide to printed resources

Related materials provided by your professor: MKT 333 Class Materials

Boys and Girls Club

Youth Group Web Sites

Boys and Girls Clubs of America

After-School All-Stars

Boy Scouts of America

Big Brothers Big Sisters

Camp Fire USA

4-H

Girl Scouts of the USA

Walt Disney Youth Groups

YMCA

YWCA

Benefits of Youth Group Membership

After-School Activities, Misbehavior in School, and Delinquency From the End of Elementary School through the Beginning of High School: A Test of Social Development Model Hypotheses. Fleming, Charles B., et al. Journal of Early Adolescence, v.28 no.2 (May 2008): p.277-303.

After-School Program Engagement: Links to Child Competence and Program Quality and Content. Mahoney, Joseph L., Parente, Maria E., and Lord, Heather. Elementary School Journal, v.107 no.4 (Mar. 2007): p.385-404.

After School Programs Fact Sheet from the National Youth Violence Prevention Resource Center

Building Vibrant Youth Groups

Characteristics of Effective and Ineffective After-school Programs. McGarrell, Edmund F. Criminology & Public Policy, v.6 no.2 (May 2007): p.283-288.

A Conceptual and Methodological Framework for Designing and Evaluating Community-Based After-School Art Programs. Wright, Robin. International Journal of Cultural Policy, v.13, no.1 (Feb. 2007): p.123-132.

Distinguishing Characteristics of Effective and Ineffective After-school Progreams to Prevent Delinquency and Victimization. Gottfredson, Denise C., Cross, Amanda, and Soul, David A. Criminology & Public Policy, v.6 no.2 (May 2007): p.289-318.

Engagement in After-school Program Activities: Quality of Experience from the Perspective of Participants. Shernoff, David Jordan and Vandell, Deborah Lowe. Journal of Youth & Adolescence, v.36 no.7 (Oct. 2007): p.891-903.

Facts About After School Programs and At-Risk Youth
Fact sheet from After-School All-Stars.

"Family Is Here": Learning in Community-Based After-School Programs. Lee, Stacey J. and Hawkins, Margaret R. Theory Into Practice, v.47 no.1 (Winter 2008): p.51-58.

A Haven for Bronx Youth Turns 90. Armstrong, Linda. New York Amsterdam News, v.96 no.30 (7/21/2005): p.18-36.

How After School Programs can Most Effectively Promote Positive Youth Development as a Support to Academic Achievement
A Report Commissioned by the Boston After-School for All Partnership.

If You Build It, Will They Come? Estimating Unmet Demand for After-School Programs in America's Distressed Cities. Weitzman, Beth C., Mijanovich, Tod, Silver, Diana, Brazill, Caitlyn. Youth & Society, v.40 no.1 (Sept. 2008): p.3-34.

Local Knowledge and Digital Movie Composing in an After-school LiteracyPprogram. Brass, Jory J. Journal of Adolescent & Adult Literacy, v.51 no.6 (Mar. 2008): p.464-473.

Physical Activity Levels among Children Attending After-School Programs. Trost, Stewart G., Rosenkranz, Richard R., and Dzewaltowski, David. Medicine & Science in Sports & Exercise, v.40 no.4 (Apr. 2008): p.622-629.

A Testimonial to the Benefits Of After-School Programs. Jordan, John W. Education Week, v.27 no.15 (12/12/2007): p.27-29.

Whatcha Doin' After School? A Review of the Literature on the Influence of After-School Programs on Young Black Males. Woodland, Malcolm H. Urban Education, v.43 no.5 (Sept. 2008): p.537-560.

Associations and Alliances

Afterschool Alliance

Afterschool.gov
A governmental site connecting afterschool providers to Federal resources that support children and youth during out-of-school hours.

Public/Private Ventures - After-School Programs

Industry Information

Youth, Education & Special Interest Organizations in the US - NAICS 81341
IBISWorld industry report -search under "youth organizations." Covers all types of youth organizations, as well as many types of adult organizations.

SWOT Analysis

There are a large number of good Web sites to help you performn your SWOT analysis. A few good sites are:

How to Perform SWOT Analysis -- Overview with sample analysis from Bplans.com.

strategy - SWOT analysis -- Brief overview from tutor2u.com.

SWOT Analysis -- Overview from MindTools.

SWOT Analysis -- Overview from NetMBA.

SWOT Analysis -- From QuickMBA.com.

SWOT Analysis: Lesson -- Lesson from Marketingteacher.com with samples.

SWOT analysis method and examples, with free SWOT template -- Good overview, with comparison to PEST analysis.

Understanding and Using SWOT Analysis -- Good overview, but lots of advertising.

The Strengths and Weaknesses sections will depend on internal data. Work with your client to obtain information about their management, marketing, and financial situation.

The Opportunities and Threats sections assess the external situation. Consider especially the industry, the economy, and the local market.

• Industry - as these are small industries, you may need to get much of your information from your client.
  
  
• Economy - these are the regional and national economic forces that impact your client. Use sources like the economic data for the US provided by the Global Market Information Database, or in the Economic Report of the President, and similar sources.
  
  
• Local Market - consult the Economic Census, County Business Patterns (DOC. C3 .204), and resources listed in the Market Research library guide.

Sample SWOT analyses are contained in the Company Profiles within Business Source Elite.

Focus Groups

Basics of Conducting Focus Groups
An outline for planning and facilitating focus groups.

Beyond Listening: Learning the Secret Language of Focus Groups (HF 5415.32 .G64 2002)

The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview (HF 5415.2 .T43 1994)

Focus Groups: A Practical Guide for Applied Research (H 61.28 .K78 1994)

iSixSigma - Focus Groups
A list of links to resources.

Market Research in Practice: A Guide to the Basics (HF 5415.2 .H253 2004)

10 tips for running successful focus groups
Tips from GroupsPlus Inc., a focus group research and consulting practice.

Sources for Demographics

Statistical Sources for Business - Consumer and Demographic Statistitcs
List of print and online resources.

Statistical Universe
Statistical data produced by the US government; international intergovernmental organizations; and professional and trade organizations, commercial publishers, independent research organizations, state government agencies, and universities. Includes American Statistics Index and Index to International Statistics.

Consumer Expenditure Surveys
Bureau of Labor Statistics data on spending patterns.

For articles, start in Academic Search Premier, using the searching terms: DEMOGRAPHICS (Default Fields search) and a term or phrase related to your topic (Default Fields search).

Outlets for Publicity/Promotions

Newspaper - The Pantagraph

Radio - radio-locator search for stations received in Bloomington

Libraries
     Bloomington Public Library
     Normal Public Library

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