MKT 333
Integrated Marketing Communication

ISU Senior Professionals

Programs involving retired professionals mentoring college and university students frequently are linked to teacher education programs. Examples include:

NSEA Pilots Mentoring Project Coupling Teachers in Training with Retirees

Golden Teachers - Chicago Public Schools' Teachers Academy for Professional Development matches retired teachers with first year teachers.

In addition, the Illinois Education Association has a mentoring program, utilizing the experience of retired teachers to mentor beginning teachers

Institute for Retired Professionals is a commonly used name for programs involving retired professionals. Examples include:

Fairfield University - Institute for Retired Professionals

Syracuse University - Institute for Retired Professionals

Other programs worth investigating:

Cornell University - Cornell Cooperative Extension RSVP program (Retired & Senior Volunteer Program)

Arizona State University

• W. P. Carey School of Business - senior/retired business executives mentoring business students.
  
  
• Emeritus College Proposal

ISU University Program Board

• Association for the Promotion of Campus Activities
• National Association for Campus Activities
• Campus Activities Programming. (PN2016 .N32 A302)
        Library has v.28, no.4(Oct. 1995)-v.32, no.7(Mar. 2000)
• Collins, Steve J. "Level of On-Campus Activities Predicts Student Paper Readership." Newspaper Research Journal, Fall2003, v.24, no.4 (Fall 2003): p.102 (4p.)
• Schroer, Tim, and Johnson, Christana J. "Contemporary Financial Issues in Student Unions and Campus Activities." New Directions for Student Services, Issue 103 (Fall 2003): p.31 (8p.)
• "University Rewards Students for Participating in Co-curricular Events." Academic Leader, v.20 no.3 (March 2004): p.2.

• Ball State University University Program Board

• Case Western Reserve University Program Board

• Cornell University Program Board

• Idaho State University Program Board

• James Madison University University Program Board

Sources for Demographics of College Students

• Average age of full-time students is 20.5 years
       - 26% are 22 years of age or older
• 91% of students live away from home
       - 50% live on-campus
       - 41% live off-campus
  
• 66% of students work full or part-time
       - 8% work full-time
       - 58% work part-time
  
• 78% attend public colleges
  
• Average family income of students is $75,000
       - 20% earn more than $100,000
  

• Annual buying power is over $78 billion
       - Undergraduate spending is $70 billion
       - Graduate student spending is over $8 billion
  
• Average buying power per month
       - Undergraduate spending is over $400
       - Graduate student spending is nearly $750
  
• Annual discretionary item spending is approximately $21 billion
       - Undergraduate spending is $19 billion
       - Graduate student spending is $2 billion
  
• Average discretionary item spending per month
       - Undergraduate spending is $133
       - Graduate student spending is $169
  

• Print
       - 84% read their college newspaper
       - 59% are frequent readers of their college newspaper
       - Favorite magazines are: Cosmopolitan, Newsweek, Rolling Stone, Sports Illustrated
  
• Radio
       - Listen to an average of 15 hours per week
       - Listen to the campus station an average of 1 hour per week
  
• Television
       - Watch an average of 17.6 hours per week
  

USA Gourmet

Central Station

• Illinois Banquet Facilities Directory

• City of Princeton - Facilities for Gatherings

• Biaggi's Ristorante Italiano

• The Chateau Hotel and Conference Center

• Lancaster's Fine Dining

• Radisson Hotel and Conference Center

To find industry information, consult the Economic Census and other similar sources, using the NAICS codes:

722110 - Full service restaurants

722320 - Caterers (both off-site and with own banquet halls)